Vive Organic was seeking a stronger position in the fast-growing wellness shot category. Consumers were looking for more natural ways to support their health, immunity, and energy, but traditional fresh-pressed juices could come with a lot of sugar and calories. Vive packed organic, fresh-pressed ingredients like turmeric and ginger into a powerful two-ounce shot.

There was just one thing. Drinking one felt like a kick in the neck. But in a good way.

Instead of hiding that intensity, the strategy turned it into the brand’s biggest asset. That kick became proof that Vive was potent and working. We landed on the creative platform “You’ll Feel It,” a simple promise that worked on two levels: you’ll feel the power of the fresh-pressed ingredients, and you’ll literally feel the shot hit your taste buds. The campaign brought that visceral experience to life through real reactions, bold language, video, photography, and digital content.

Soon after the campaign launched, Vive was acquired by Suja Life and brought into its growing portfolio of wellness brands. The positioning has lived on, with Vive continuing to build the brand around potent ingredients, a noticeable kick, and a simple promise: You’ll feel it.