CAPTAIN
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CAPTAIN
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Be in the exponential business.
Own your category
We're not in the incremental business.
We're in the category creation business.
You don’t win by being better, faster, or cheaper.
You win by being different, on purpose.
Category design is business strategy.
It starts by naming a problem no one sees clearly,
and positioning your company as the only one built to solve it.
We help teams define the category they were born to lead.
Then we build the brand that brings it to life. We call that making it “terribly tangible.”
It's hard and important work.
But done right, it’s as foundational as starting the company itself.
We’re here to help leaders build companies that change how people think, live, and buy.
Category design is how you play bigger.
It’s how you make your own luck.
It’s how you create your unfair advantage.
We're not in the incremental business. We're in the category creation business.
You don’t win by being better, faster, or cheaper. You win by being different, on purpose.
Category design is business strategy. It starts by naming a problem no one sees clearly, and positioning your company as the only one built to solve it.
We help teams define the category they were born to lead. Then we build the brand that brings it to life. We call that making it “terribly tangible.”
It's hard and important work.
But done right, it’s as foundational as starting the company itself.
We’re here to help leaders build companies that change how people think, live, and buy.
Category design is how you play bigger. It’s how you make your own luck. It’s how you create your unfair advantage.
Our category design approach
01
Define the Category
We identify the unmet need and frame the problem that your category will solve.
01
Define the Category
We identify the unmet need and frame the problem that your category will solve.
01
Define the Category
We identify the unmet need and frame the problem that your category will solve.
02
Create the POV
We craft the strategic narrative that defines the category and positions you to lead it.
02
Create the POV
We craft the strategic narrative that defines the category and positions you to lead it.
02
Create the POV
We craft the strategic narrative that defines the category and positions you to lead it.
03
Build the Brand
We translate the strategic narrative into a brand people can see, feel, and believe.
03
Build the Brand
We translate the strategic narrative into a brand people can see, feel, and believe.
03
Build the Brand
We translate the strategic narrative into a brand people can see, feel, and believe.
04
Launch
This is the lightning strike moment. Time to show up like you own the place.
04
Launch
This is the lightning strike moment. Time to show up like you own the place.
04
Launch
This is the lightning strike moment. Time to show up like you own the place.
Our services
How we create an unfair advantage.
How we create an
unfair advantage.
How we create an unfair advantage.
01
Start with strategy
Clarity comes first. If your brand isn’t sharp internally, it won’t land externally. Strategy defines the space, shapes the narrative, and creates the unfair advantage. Research Insight Mining Competitive Analysis Category Naming Category POV Strategic Narrative Brand Architecture Brand Positioning Content Platforms Trend & Audience Research Social Channel Audit
02
Design matters
Design isn’t the polish, it’s the product. It builds trust, creates distinction, and makes your brand tangible across every touchpoint. Visual Identity Brand Guidelines Brand Bible Website Design Photography Illustration Naming Packaging Design
03
Make them feel it
Story creates a connection. It turns strategy into emotion and brands into movements. If people don’t feel it, they won’t follow it. Campaign Strategy Concept Development Art Direction Copywriting Video & Film Production Branded Content Social Content Long-form Content Creative Consulting
04
Share it with the world
Launch with a lightning strike. Take ‘em by surprise. Delight at every touchpoint. Be undeniable. Paid media Stunts Social Strategy Organic Social Strategy Paid Social Media Influencer Strategy Social Analytics
01
Start with strategy
Clarity comes first. If your brand isn’t sharp internally, it won’t land externally. Strategy defines the space, shapes the narrative, and creates the unfair advantage. Research Insight Mining Competitive Analysis Category Naming Category POV Strategic Narrative Brand Architecture Brand Positioning Content Platforms Trend & Audience Research Social Channel Audit
02
Design matters
Design isn’t the polish, it’s the product. It builds trust, creates distinction, and makes your brand tangible across every touchpoint. Visual Identity Brand Guidelines Brand Bible Website Design Photography Illustration Naming Packaging Design
03
Make them feel it
Story creates a connection. It turns strategy into emotion and brands into movements. If people don’t feel it, they won’t follow it. Campaign Strategy Concept Development Art Direction Copywriting Video & Film Production Branded Content Social Content Long-form Content Creative Consulting
04
Share it with the world
Launch with a lightning strike. Take ‘em by surprise. Delight at every touchpoint. Be undeniable. Paid media Stunts Social Social Channel Audit Social Strategy Organic Social Strategy Paid Social Influencer Strategy Social Analytics
01
Start with strategy
Clarity comes first. If your brand isn’t sharp internally, it won’t land externally. Strategy defines the space, shapes the narrative, and creates the unfair advantage. Research Insight Mining Competitive Analysis Category Naming Category POV Strategic Narrative Brand Architecture Brand Positioning Content Platforms Trend & Audience Research Social Channel Audit
02
Design matters
Design isn’t the polish, it’s the product. It builds trust, creates distinction, and makes your brand tangible across every touchpoint. Visual Identity Brand Guidelines Brand Bible Website Design Photography Illustration Naming Packaging Design
03
Make them feel it
Story creates a connection. It turns strategy into emotion and brands into movements. If people don’t feel it, they won’t follow it. Campaign Strategy Concept Development Art Direction Copywriting Video & Film Production Branded Content Social Content Long-form Content Creative Consulting
04
Share it with the world
Launch with a lightning strike. Take ‘em by surprise. Delight at every touchpoint. Be undeniable. Paid media Stunts Social Strategy Organic Social Strategy Paid Social Media Influencer Strategy Social Analytics
Client experience
© CAPTAIN 2025
© CAPTAIN 2025
© CAPTAIN 2025
