"Over the past couple of years, I’ve had the pleasure of working with the Captain team to reimagine our vision for Vaya as a premium lifestyle hydration brand. Captain completely transformed Vaya, elevating it to a super-premium, standout brand in the health and wellness space, one that embodies the essence of the Southern California lifestyle.

Their expertise in brand strategy, visual identity, and creative direction laid the foundation for Vaya’s brand story, helping us focus on the ‘why’ rather than just selling the ‘what’, a key element missing in the hydration category. They also established the framework for our packaging, digital presence, website messaging, and market positioning, helping solidify Vaya as the leader in premium hydration.

From developing a sleek, modern logo to defining our brand guidelines, personas and creating compelling taglines, Captain captured the core of what Vaya represents, premium, clean, smart hydration. Their attention to detail and commitment to the brand-building process elevated every aspect of our identity, ensuring we connect with health-conscious consumers seeking the best in life."