Vaya is a new-to-world hydration brand aspiring to become the foremost choice for health-conscious individuals seeking premium hydration solutions. Our task was to reinvigorate the brand, starting with an in-depth competitive analysis to determine a fresh positioning. Once we found our north star in “Premium + Passion”, we went to work developing the brand from the ground up. This involved creating a new logo, visual identity, and packaging from scratch. To expedite our presentation to investors, we leveraged AI to generate all photography assets and developed high-fidelity 3D packaging models.