Lindora is a trusted name in weight loss and wellness, known for personalized programs that support sustainable, long-term health goals. As the brand looked to expand its offering, a new service was introduced centered on EMS (Electrical Muscle Stimulation) — a 20-minute workout designed to deliver the impact of a full 90-minute session.

The assignment called for evolving Lindora from a weight loss brand into a more complete wellness partner. This included defining the category strategy, naming the new company Elemental20, and building a brand designed to complement Lindora’s existing programs with a smart, accessible fitness solution. The goal was to create a broader wellness journey that supports strength, energy, and long-term confidence, not just weight loss.

Elemental20 positioned Lindora to meet the needs of modern health consumers seeking efficiency, effectiveness, and a more holistic approach to wellness.